Sunday 4 December 2011

Mobile FirstLook 2012 New York Jan. 19 conference: Macy's, Sears, Coca-Cola, MTV, Walgreens, OfficeMax


Coca-Cola
Coca-Cola is the real thing in mobile
Registration is open for the annual Mobile FirstLook: Strategy 2012 conference Thursday, Jan. 19 featuring speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to plan effective mobile strategy and tactics in 2012, a year where strong customer ties will matter more than ever.
At this exclusive summit organized by this publication at the National Museum of the American Indian across from Manhattan’s Battery Park downtown, attendees will get to listen and meet with key executives moving the needle for mobile marketing, commerce and media. The conference, whose agenda is below, will be limited to only 200                         delegates.
“Opening the mobile year, Mobile FirstLook: Strategy 2012 is part of this publication’s continuing efforts to inform and educate brands, retailers, agencies, publishers and other mobile players on what to expect in 2012 and how mobile can play a key role in maintaining and sustaining customer relationships across all channels,” he said.
Macy's
Macy's has a 360-degree mobile strategy
In addition to executives from brands, retailers and media, a panel of CEOs behind key mobile marketing and mobile commerce efforts nationwide will offer invaluable pointers and best practice on how to navigate an evolving mobile landscape led by increasingly empowered consumers.
Attendees will also get access to proprietary research by InsightExpress on changing mobile consumer behavior, holiday 2011 data and other facts that will inform smart mobile marketing and mobile commerce in the year ahead.

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