HP claims that latex ink is unique in the range of applications that can be handled by one technology, encompassing frontlit and backlit displays, vehicle graphics, banners and wall coverings onto a wide range of uncoated substrates.
The L25500 takes latex into the 1m and 1.5m wide roll-fed space, joining its bigger brother the 2.6m-wide L65500.
The visitors to the HP stand will get to experience live demo zones for vehicle wraps, wallpaper application, electronic gadgets accessories etc.
Recently, Gurgaon-based PrintExpressions installed HP L25500 to provide the "capability of printing on any kind of flexible media up to a width of 60-inches" according to the director of the company, Sukhvinder Singh. "Demand from the signage industry is on the rise. So is demand for industrial wide-format graphic applications such as POP displays, decorative and to some extent packaging printing."
Media Expo is a trade exhibition dedicated to indoor and outdoor advertising and signage solutions. The three-day exhibition is aimed at keeping the advertising world constantly updated and abreast with the growing and changing advertising and signage trends around the world.
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